and speaking of amsterdam

Posted in in Electra, Events on February 29th, 2008 by schmadzie | No Comments

The long awaited Electra Amsterdam’s finally arrived! We have the mens 3 speed classic in black, and the Womens classic in white.

They are bloody beautiful, to look at and ride, and a bargain at $900 . Stocks are limited so get in quick.


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the bicycle blender returns at The Dub Picnic Sunday Feb 25

Posted in in Electra, Events on February 19th, 2007 by schmadzie | No Comments




The annual Dub Picnic returns, presented by FBi’s Basslines crew – with Jeff Dread, Ben Dem, The anti DJ Crew and Basslines DJs. Bring a picnic, your mates, and some sunscreen… From midday till 7 pm. Free

Might have a vegan barbie too. Who’s coming?

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We’re getting there

Posted in in Electra, Events, Folding on September 12th, 2006 by schmadzie | No Comments

 Apologies to those calling on our phone last week. Bloody telstra hooked up the wrong phone lines and we couldn’t get any incoming lines or answer messages from our old line. I am plowing through the messages today and tomorrow, after breaking back into 456 pitt st and hearing the robot say “you have 30 new meassages”!

Slowly but surely, Georgina St is starting to look like a bike shop (Cheeky style). Dave and John and Nick are awesome. By this afternoon we should have a workbench to be able to start repairing stuff, and building some cool bikes. We had enquiries on 4 Surly builds yesterday, really nice people too. Dave, the Electra bike man, came in and spoke to Dave our man, about some cool cruisers and 3 speeds for getting around town on. I want to have a lounge and a couple of stools in front of the counter for people to hang out in the next couple of days.



Sol demonstrating the effectiveness of Schwalbe Marathon reflective sidewalls at our friday night drinks.

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